Win in China!

The well-know format of Donald Trump’s reality show “The Apprentice” was exported to China, but – as this Atlantic Monthly article makes clear – with a set of distinctly educational and political goals in mind:

“The didactic and uplifting ambitions of the show could be considered classically Chinese, the latest expression of a value-imprinting impulse that stretches from the Analects of Confucius to the sayings of Chairman Mao. Or they could be considered, like the Horatio Alger novels of young, muscular America, signs of an economy at an expansive moment when many people want to understand how to seize new opportunities. Either way, the particular message delivered by the show seems appropriate to China at this stage of its growth. Reduced to a moral, Win in China instructs Chinese people that they have chances never open to their compatriots before—but also that, as one contestant told me at the end of the show, “The only one I can rely on is myself.”

Read more at:

http://www.theatlantic.com/magazine/archive/2007/04/win-in-china/5700/

See also the first ten minutes of a documentary dedicated to the Win in China! story:

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