NBA popular past-time among China’s youth

Evident especially after the 2008 Olympics in China, one of the most popular sports for Chinese youth to watch and participate in is basketball. These teenagers however aren’t following their local teams’ in China, and are instead following American superstars like Kobe Bryant and Yao Ming in the NBA. Kobe Bryant has even had the most jersey sales in China since 2007. During the 2008 Olympics in Beijing over 1 billion people around the world tuned in to watch the United States team take on China during the opener game. This is a real and current example of the power of global media. Due to technology like the internet and satellite TV, teenagers in China never have to miss a statistic, news article, or NBA game and can be just as big of fan’s of the NBA as teenagers living in the United States. The NBA has even held clinics in China to attract talented basketball players in China for over a decade. It seems as if the Chinese youth have completely abandoned the Chinese basketball league for something they find more appealing which is the NBA.  Attached is a video interviewing teenagers in China about basketball especially the NBA.

-Samantha Fink

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