When Globalization Backfires

As a hegemonic force, the United States is always blamed for the westernization-or the demoralization depending on to whom you speak to- of the more traditional countries. The sharing of western culture with third word countries is often seen as a form of philanthropic service to westerners, as they see it as introducing the world to the wonderful life of America. But what happens when globalization backfires, leaving westerns angry and resentful that globalization no longer benefits them and solely them? In “The Other Side of Outsourcing” a news segment that highlights the effects of globalization in India especially within the call-center sphere, journalist Thomas Friedman looks at the changing attitudes of the younger generation in India and how India’s globalization is slowly leaving the West behind. The segment explains how through cheap outsourcing, many American companies have call-centers in India which allows the companies cheap labor and allows young Indian’s more disposable income. However, with each company that moves their call-center overseas comes a new set of lost jobs, leaving many Americans feeling jilted that a foreigner now has their “western” job. Not only is the loss of jobs an important element that angers some Americans, but the fact that their access to the company is less direct causes them concern. When a customer has a complaint, no longer are they transferred to the company headquarters in say Baltimore but instead they are directed across the ocean to an Indian call teller with the alias of Jim Johnson. While globalization has definitely brought about positive change within the lives of the younger Indian generation, its negative effects on the stability of American jobs has many westerns on the defense.

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